Exploring Power Reviews

Power Reviews is a comprehensive solution designed to enhance brand and retailer engagement through user-generated content (UGC). This document provides a detailed overview of Power Reviews, illustrating why it is a crucial tool for businesses. From understanding the impact of ratings and reviews on consumer decisions to exploring the platform's multifaceted features, you'll gain insights into how Power Reviews can drive conversion and improve customer interactions.

Step 1

Welcome to your introductory session on Power Reviews. In this tutorial, we will explore what Power Reviews offers, highlighting its features and the reasons behind customer investment in ratings and reviews, also known as user-generated content (UGC). Let's start with understanding the importance of UGC.

Step 2

Why is user-generated content critical for brands and retailers? According to a survey conducted by Power Reviews with over 20,000 participants, 96% identified ratings and reviews as the primary factor influencing their purchase decisions. This data underscores the significance of ratings and reviews, standing out amidst various marketing materials like customer photos, recommendations, and product information, especially for online shoppers.

Step 3

When engaging with potential customers, brands, and retailers, we delve deeper than survey data by examining actual conversion metrics to understand how reviews influence e-commerce site conversions. Our platform facilitates studies across numerous websites and millions of product detail pages (PDPs), providing valuable insights into how ratings and reviews drive product page conversions.

Step 4

Analyzing aggregate data reveals a 19.8% conversion increase when reviews are present on a PDP. Furthermore, customer interaction with reviews, such as searching by keyword or filtering by star rating, results in an average 108% conversion lift. This demonstrates the significant impact on revenues for brands and retailers.

Step 5

Sharing these statistics helps convey the ROI of investing in reviews. The graph below illustrates how converting a product page from zero to multiple reviews affects conversion.

Step 6

A "more is better" approach emerges, where an increase in reviews correlates with higher conversion rates. Our goal is to ensure a substantial number of reviews across all products on our clients' websites.

Step 7

Future training and website resources will emphasize the importance of review volume and recency. Now, let us discuss Power Reviews and its offerings.

Step 8

Power Reviews is more than just a ratings and reviews platform. We will now explore its various features to better understand what we provide to brands and retailers.

Step 9

Beginning with ratings and reviews, this encompasses the technology that facilitates review collection, submission, and moderation, ensuring reviews are appropriate and relevant for display on clients' websites.

Step 10

The display of reviews is crucial; customizable and interactive displays on a PDP help increase conversions. Accompanying images and videos enhance the review experience.

Step 11

Our technology allows clients to collect images and videos alongside written reviews, featuring them in image galleries within the PDP. Next, we explore the questions and answers feature.

Step 12

The questions and answers feature lets shoppers pose purchase-inhibiting questions directly on the PDP. Brand or retailer experts respond, providing crucial information to potential buyers and helping reduce returns.

Step 13

When customers ask questions on a PDP, brands can redirect them to more suitable products. Additionally, our support for visual content extends to social curation via Power Social, leveraging Instagram engagement.

Step 14

Clients can utilize the Power Social tool to discover and request authorization for user-generated images or videos on Instagram, integrating them into their sites to create shoppable galleries or enhance review displays.

Step 15

Adding to our offerings, UGC syndication and analytics form a significant part of our solution suite. Our PowerReviews portal provides a comprehensive analytics suite, including data visualizations, custom report builders, sentiment analysis, and conversion tracking.

Step 16

A notable feature of PowerReviews is our account team model, a key factor in client retention. It stands out as a soft skill but is crucial in maintaining long-term client relationships.

Step 17

The account team consists of three key roles: the customer success manager, the account manager, and the technical services analyst. The customer success manager acts as the primary point of contact, guiding clients through best practices and business reviews.

Step 18

The account manager adopts a strategic approach, exploring growth opportunities and potential expansion of our technology across the client's network.

Step 19

Finally, the technical services analyst assists clients with technical inquiries and configuration updates, such as modifying review forms or configuring review displays.

Step 20

Our account team is a critical component of PowerReviews' success, ensuring client satisfaction and effective support through technology and expertise.

Step 21

PowerReviews' account team model and technology support brands and retailers globally, serving a range of clients, from SMEs to large enterprises.

Step 22

In our next training session, we will explore the first stage of the review lifecycle, focusing on content collection and moderation. See you next time.