Introducing Newsflow

An Enhanced Content Creation Experience

Newsflow is our revamped content creation platform designed to enhance your marketing experience with InvestorHub. We've streamlined your content creation journey, and now offer greater customisation and control over content and scheduling. With Newsflow, you can now tailor your email & social posts, ensuring more targeted and effective investor outreach.

Newsflow page

Select Engage > Newsflow in the menu, to open this page. You'll immediately see a table containing all of your past campaigns, how they performed and what channels they were distributed to.

Preparing an announcement

Select "Prepare ASX announcement" from the previous screen.

InvestorHub helps you prepare email/social campaigns to accompany your announcement when it's approved by the exchange. On this first screen, you'll see these channels enabled if you have automations turned on, and you'll have the option to toggle them if not.

Adding a summary & video

Next you can add your summary, or a video recording to discuss the announcement. If you group your announcements in filtered blocks on the hub, you can assign a category for this here too.

Customising your social post

Click on the Linkedin or X tab to modify the default template, and include a specific note about this news release to encourage investors click through to your hub.

Scheduling your announcement campaign

Once you're ready, click "Schedule" and each channel will be published when the announcement is released.

Social posts!

You also have the option to post directly to Linked & X, without a linked activity update or announcement.

Activity Updates

When writing your activity updates, you now have far more options than simply text & media. You can add images throughout the editor (as you would in your blogs/newsletters), embed PDFs, videos, tweets and lots of new formatting options too.

Scheduling options

When you hit continue, you'll see the option to send everything out "now", or scheduled to go live at a specific time in your preferred timezone.

Viewing your newsflow performance

Newsflow table

From the main table, you can filter by campaign type (email, announcement) and also sort by impressions or clicks to get a sense of which newsflow has garnered the most investor attention. Campaign performance tab

Here you can find an aggregate view of the impressions your campaign had across these channels, as well as known investors reached, and those who traded within 2 days of the news going live.

If you scroll down, you'll find the KPIs for each channel in this campaign. You can click these tiles to view the content or additional analytics for the channel. It's easy to get a sense of how many investors are seeing, engaging and trading based on your company news.

Conclusion

We hope you enjoy this news creation and distribution journey, as well as the reach and analytics that accompany it. We look forward to hearing your feedback after you've tried it!