Streamlined Pitch Development Process

In the following process, you will learn how to effectively pitch a tool by identifying the target audience, articulating the problem being solved, and differentiating the offering. Each step builds upon the previous one to develop a comprehensive and compelling pitch.

Step 1

Initially, the story was centered around self-promotion without a clear focus on the tool's benefits.

Step 2

The narrative shifted to present Xenia as a tool, yet it still lacked a clearly defined Ideal Customer Profile (ICP).

Step 3

There was no clarity regarding the target audience or the specific problem being addressed, resulting in a very functional and generic message.

Step 4

The pitch was overly functional and lacked a distinct differentiator. It focused on the 'how' rather than the 'why' and 'what,' failing to highlight what sets us apart.

Step 5

This step acknowledges the previous shortcomings and serves as a transition towards refining the pitch strategy.