Loyalty Program Setup

This guide provides an outline on establishing a Loyalty Program in Nector.io, detailing the strategies for customers to collect and use rewards effectively. A properly set up loyalty program enhances customer interaction, retention, and fosters long-term brand loyalty.

Step 1 - Understand the Two Core Components

Begin with recognizing the two essential components of your loyalty program:

• Ways to Earn: The methods through which customers earn rewards.
• Ways to Redeem: The options available for customers to utilize their earned points.

This guide will first cover the setup for Ways to Earn.

Step 2 - Define “Ways to Earn”

The concept of “Ways to Earn” involves the various activities or engagements that enable customers to gather loyalty points. These actions are designed to promote repeated interaction and strengthen customer loyalty.

Step 3 - Configure Earning Rules

Earning rules specify the process by which customers gather points through website interactions. Customers can earn points for activities like:

• Signing up for an account
• Completing profile details (adding birthdays or anniversaries)
• Making purchases
• Engaging on social media pages

Example: Offer 100 points for account sign-up or 50 points for Instagram follows.

Step 4 - Explore Redemption Strategies

After setting earning rules, detail how customers can redeem their points. Redemption rules outline:

• The conversion of points into discounts or offers.
• The conditions necessary for redemption.

These components — Earning and Redemption Strategies — allow a thorough and well-balanced setup of your loyalty program.

✅ Next Step: Proceed to the Earning Rules Configuration Guide to begin setting up specific “Ways to Earn” within your loyalty program.