Platform Overview and Functionality

This document outlines the steps to effectively use our platform as a managed service. It provides a comprehensive walk-through of setting up and optimizing an e-commerce campaign, using under-eye cream as an example. The process involves capturing campaign context, selecting templates, populating brand-specific content, and pushing pages live. Additionally, it covers the optimization flow and analytics to enhance consumer engagement.

Step 1

Initiate a product demonstration of our platform by capturing the campaign context as the first step.

Step 2

For this demonstration, select an e-commerce campaign focused on an under-eye cream.

Step 3

Utilize the data received from the marketer to proceed with the campaign setup.

Step 4

Provide the marketer with a relevant form to fill out.

Step 5

Use the campaign query to assign an industry, such as e-commerce, and click 'Find Templates'.

Step 6

Select from a set of internally generated templates created using proprietary content blocks. These templates are scored against the campaign brief based on industry, strategy, and use case. Choose the most suitable template and review the rationale for its selection.

Step 7

The templates provided are built with UI blocks ensuring compliance with GEO, SEO, and ADA guidelines.

Step 8

Populate the chosen template with specific content relevant to your brand.

Step 9

Switch to agent mode to demonstrate the content integration process.

Step 10

Select the brand and product to ingest the necessary data associated with this brand.

Step 11

Collect data such as product details, reviews, advertisements, and media library content.

Step 12

This data provides insights into value propositions, review analytics, and customer insights, including a summary and individual reviews, ad hooks, and more.

Step 13

Utilize the different images and media suggested for the chosen template.

Step 14

Fill the UI with the brand's content based on the data and templates provided.

Step 15

Observe agents running alongside: one set integrates brand styles while another incorporates brand content. This emphasizes content relevance over conventional AI editors and allows for staging push.

Step 16

Establish connections across various web frameworks for deployment.

Step 17

Select a platform, such as Shopify, for integration.

Step 18

Choose a development theme to proceed with the setup.

Step 19

Push the finalized page to the platform, allowing a human-in-the-loop workforce to complete the process.

Step 20

Review the completed page, then return to the campaign section for further actions.

Step 21

Proceed to the optimization flow of the platform, beginning with an existing page.

Step 22

Select the page created during the initial setup.

Step 23

Confirm the page's categorization within e-commerce.

Step 24

Incorporate additional URLs for inspiration to enhance the current page.

Step 25

Analyze the page with rich analytics data gathered through consumer engagement metrics from a live pixel.

Step 26

Review various recommendations, such as changes to the Product Detail Page (PDP) and content above the fold.

Step 27

Access and review the recommendations displayed.

Step 28

To implement the recommendations, preview and apply the suggested changes as needed.

Step 29

Preview the analytics data, such as session duration and scroll depth, using recent data from the platform's pixel.

Step 30

Analyze session data and recommendations for improvements to the page, including strengths, gaps, and potential enhancements.

Step 31

Consider implementing changes such as modifying heading content.

Step 32

Edit the content using the built-in editor and push the updated content to staging.

Step 33

Once edited and approved, the page is ready to go live.

Step 34

Conclude the process and prepare for subsequent tasks.