Job Ad Optimisation

In this guide, you'll learn how to write a job advert that fits your target audience perfectly, all in just a few minutes using a handy tool. These steps will help you create a focused and effective job ad that's tailored exactly to your own guidelines and Employer Brand. This way, you're much more likely to attract the right candidates.

Step 1

A lot of organisations miss out on candidates because their job ads are just average. With this tool, you can create a job advert in under two minutes that's completely tailored to your guidelines and Employer Brand, making it easier to attract the people you're looking for.

Step 2

Always keep your target audience in mind when writing, as every job ad is different. It's crucial to use the right tone of voice to really connect with them.

Step 3

Meet the job wizard. Here’s a KPMG example where you can choose the type of role you want to write about.

Step 4

Pick the level you want: starter, professional or executive. This will vary by company. Next, click "Professional".

Step 5

You can either start from scratch or use an existing text.

Step 6

Now, paste all your text into the box provided.

Step 7

The tool will first create a persona using your text, market data and audience behaviour. This helps you write directly for your target group, considering what motivates them and what puts them off.

Step 8

Come up with the ten most important questions candidates might have, and make sure your answers are included in the text. This helps candidates see why they should – or shouldn’t – apply.

Step 9

You can tweak the questions as you like, and then add an introduction.

Step 10

Make your introduction longer and more appealing if you want. The tool will help you with this.

Step 11

If the text ends up too long, you can cut it down to just the essentials. The tool will help you keep things streamlined.

Step 12

Keep following the process, step by step.

Step 13

Everything you need will be included in the final version.

Step 14

Work out who your target group is and decide your next steps.

Step 15

Tweak the text however you want, but make sure not to leave out anything important.

Step 16

Work through the remaining sections and, by the end, you’ll have a complete job ad ready to post.